article thumbnail

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

56% Marketing and business development planning 28% Awareness raising 11% Developing existing relationships 6% Winning new business 0% Lead generation Which topics are your three highest priorities for learning?

CRM 130
article thumbnail

Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

Strategic Selling by Robert B Miller and Stephen E Heiman Hope is not a strategy – the 6 keys to winning the complex sale (kimtasso.com) September 2021 Malcolm McDonald on value propositions – How to develop them (kimtasso.com) May 2019 Insight selling – building on consultative selling models (kimtasso.com) March 2017 Rainmakers – business (..)

article thumbnail

Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

NLP “big ideas” The map is not the territory (it is a representation) Mind and body inevitably and inescapably affect each other You choose your response to any stimulus People are not their behaviours Resistance indicates a lack of rapport Meaning operates context dependently The one who sets the frame controls the communication We cannot NOT communicate (..)