2012 Key Account Management Profitability Strategic Thinking 
Red Star Kim
SEPTEMBER 8, 2023
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. So marketing is reliant on research and financial knowledge. Books on pricing?
Red Star Kim
SEPTEMBER 5, 2023
And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager.
Expert insights. Personalized for you.
147 
Let's personalize your content