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Remove 2014 Remove Decision-making Remove Key Account Management Remove Procurement
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Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

Procurement 147
Procurement Value Proposition Finance Artificial Intelligence 147
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130
Value Proposition Key Account Management Digitalization Sales 130
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