Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Zendesk

OCTOBER 5, 2022

But times are changing, and as a result of today’s economic climate, more software and cloud services companies are focusing on profitability instead of growth. Since launching with Zendesk in 2014 , Slack has understood the value of meeting customers where they are, and the company built its CX with scale in mind. “I

Innovation 98

Innovation Supply Chain Software Software 98

Red Star Kim

MAY 11, 2023

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). Crisis management material mentios how Greggs bakery handled criticism in 2014.

Management 130

Management Co-Creation Publishing Leadership 130

SmartKarrot

APRIL 13, 2020

Ever since its inception in the 1960s, SaaS has evolved from a mere time-sharing system to innovative and efficient applications that can be accessed on multiple computers. Providing the combination of software innovation and service, WP Engine is the leading WordPress digital experience platform. Finance & Accounting.

Software 19

Software Software Acquisition Innovation 19