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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They may be sales-oriented and aligned to tender, pitch and bid teams.

Marketing 130
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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

Chorus uses machine learning and artificial intelligence to capture and analyze prospect and customer calls, meetings, and emails. Without Chorus, sales conversations are a major blind spot for sales leaders, especially given the increasingly digital go-to-market trends. Morgan Stanley & Co.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

To achieve these amazing feats, Cirrom uses artificial intelligence (AI) technology and also machine learning (ML) as it constantly updates its own databases and processes, so it becomes smarter with the more data it cleans. Other points about Cirrom Cirrom integrates will all the major CRM systems including InterAction and SalesForce.

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Top 30 SaaS Companies in India

SmartKarrot

Indian SaaS enterprises deal with a wide variety of clients across finance, education, healthcare, and wellness. Found in 2015 by Vijay Yalamanchili, Keka, Keka is an HR and payroll management software designed for modern organizations. The company aims at providing a single platform for automated marketing, sales, and other services.