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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Artificial Intelligence (AI) We looked at several AI writing tools. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. 22 tips on being a persuasive writer in professional services. Active tense Always use the active tense. Some provide a fast edit.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

To achieve these amazing feats, Cirrom uses artificial intelligence (AI) technology and also machine learning (ML) as it constantly updates its own databases and processes, so it becomes smarter with the more data it cleans. Other points about Cirrom Cirrom integrates will all the major CRM systems including InterAction and SalesForce.

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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

Chorus uses machine learning and artificial intelligence to capture and analyze prospect and customer calls, meetings, and emails. The Conversation Intelligence which Chorus provides not only gives visibility into what happens next, it also allows us to use the voice of the customer to inform our strategy. About Chorus.ai.

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Top 30 SaaS Companies in India

SmartKarrot

Indian SaaS enterprises deal with a wide variety of clients across finance, education, healthcare, and wellness. Found in 2015 by Vijay Yalamanchili, Keka, Keka is an HR and payroll management software designed for modern organizations. Are you looking for the best SaaS company in India for your product/application? KlentySoft Inc.

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Top 20 SaaS Companies in Brazil

SmartKarrot

Hi Platform uses artificial intelligence to help businesses learn what their customers are saying about them on social media, automate customer support, and engage with them in real-time. The platform is intended for use in the industries of e-commerce, consumer goods, education, real estate, and insurance and finance.