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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives.

Marketing 130
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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. Those with roles in CRM, digital marketing, analytics and data stewardship will live and breathe the challenge of data quality and data compliance (GDPR). Hooray to that! Onboarding was rapid.

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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

Chorus uses machine learning and artificial intelligence to capture and analyze prospect and customer calls, meetings, and emails. The Conversation Intelligence which Chorus provides not only gives visibility into what happens next, it also allows us to use the voice of the customer to inform our strategy. About Chorus.ai.

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Top 30 SaaS Companies in India

SmartKarrot

Indian SaaS enterprises deal with a wide variety of clients across finance, education, healthcare, and wellness. Found in 2015 by Vijay Yalamanchili, Keka, Keka is an HR and payroll management software designed for modern organizations. Agile CRM offers lead generation, contact management, and integrated telephony services.