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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Client relationship management (CRM) – how many close social (kimtasso.com). As well as prospecting tools for CRM ( Vainu , Apollo , Bloobirds ). For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. Those with roles in CRM, digital marketing, analytics and data stewardship will live and breathe the challenge of data quality and data compliance (GDPR). Hooray to that! Onboarding was rapid.

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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

Founded in 2015, Chorus is a leader in Conversation Intelligence, a space that industry analysts rank as the highest impact and highest satisfaction category of sales enablement technology available today. The purchase price will be funded with cash on hand and $500 million in additional financing. Morgan Stanley & Co.

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Telephone skills for lawyers and accountants – Confidentiality, client experience, accents and gatekeepers

Red Star Kim

Louise Wilson, Business Manager – Finance at Moneypenny said: “The data shows that even in an online world, we still seek the reassurance of human interaction. “Surveyed a variety of accountants and other financial service businesses and revealed they now receive 31% more calls.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

CRM systems used : Hubspot, Clio, LawWare, Integrated with finance system. referrer management in professional service firms (kimtasso.com) December 2015 (When you can’t reciprocate). 100% Aimed at specific organisations/individuals. Amount of work generated by internal and external referrals? 80% 20%-50%. 20% 50%-80%.

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Top 30 SaaS Companies in India

SmartKarrot

Indian SaaS enterprises deal with a wide variety of clients across finance, education, healthcare, and wellness. Found in 2015 by Vijay Yalamanchili, Keka, Keka is an HR and payroll management software designed for modern organizations. Agile CRM offers lead generation, contact management, and integrated telephony services.