Red Star Kim

JULY 11, 2022

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. 50% Sector plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures. They may be project-based to support innovation projects.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Hubspot Sales

JANUARY 25, 2023

Stage 2: Planning Just as architects need building plans to construct a new building, entrepreneurs need business plans to create successful businesses. Developing a business plan helps you estimate costs, identify risks, and set up risk mitigation measures. Microsoft bought GitHub for $7.5

Investors 64

Investors Profitability e-Learning Brainstorming 64

Red Star Kim

DECEMBER 5, 2023

Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Between 1% and 20% of their time currently spent being proactive – with a median of 10%. We shared questions and reflections half-way through the day and at the end.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130