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Assertive communication: The importance of voice

Red Star Kim

In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students. The test found a significant difference between the mean score for assertiveness in the experimental group before, immediately after, and two months after implementing the training program.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Benefits include: operational efficiency, client loyalty, attraction of talent, capital market attractiveness and resilience. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

I speak on behalf of HubSpot 50 times a year, and at every engagement I tell my audience they should take the hour they use for cold calls to do something that’s not even in their job description: blogging. Call your closed-lost accounts from 2016. Read blogs or go to industry events to learn about new trends. Trade shows.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. Eric Peters , a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. Growth Hacking Examples.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service. The strategy you create is never complete – it is finding a set of answers to basic powerful strategy questions”.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. The firm has grown client mandates and its contract lawyer base.

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