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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Benefits include: operational efficiency, client loyalty, attraction of talent, capital market attractiveness and resilience. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Assertive communication: The importance of voice

Red Star Kim

In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students. The test found a significant difference between the mean score for assertiveness in the experimental group before, immediately after, and two months after implementing the training program.

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Help: How Do I Ask For Referrals From Existing Clients?

Account Manager Tips

Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. I'm wondering if we might do a little brainstorming to see if we can identify some folks who you think should be aware of my value. Referral leads convert 30% better than other leads.

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. When you’re brainstorming small business marketing ideas, consider video. That’s where paid advertisements and boosted posts can help level the playing field. Show Instead of Only Telling.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. It’s brainstorming time. Both are critically important to establish a more comprehensive view of “Why” a stakeholder should engage with you. Do they require coaching?

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Shaping Change – Trend Management in Practice

The Center for Sales Strategy

To this effect, one-on-one interviews with six leading experts were conducted in May and June 2016. Based on these findings a questionnaire was developed and an online survey with 57 participants was conducted during the period from 15 July to 5 August 2016.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

of all job seekers started their own business in 2016. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road.