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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Assertive communication: The importance of voice

Red Star Kim

Yet most people – particularly in these digital visual times – focus on body language or non-verbal communication from posture, expressions and gestures. In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students.

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Startup growth-hacking strategies are not one-size-fits-all

Zendesk

They were originally very focused on the employer experience, then realized they needed to build a great experience for all the stakeholders in their ecosystem—payers, providers, employers, and members—which Watson says is one of the biggest challenges of the digital health space.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

of all job seekers started their own business in 2016. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

of all job seekers started their own business in 2016. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road.