How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot Sales
MAY 19, 2020
Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. The goal of this campaign is to close deals with target accounts whose logos and testimonials would add legitimacy and social proof to your brand.
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