article thumbnail

Braze co-founder Mark Ghermezian: “Whatever CRM is, that’s what we need to build”

Zendesk

In 2017, the company rebranded as Braze. From “CRM for apps” to ideal product-market fit Once he raised his first million after a productive meeting at SXSW, there was a domino effect of investment. The term CRM —customer relationship management—is everywhere now, but it wasn’t in the early days of Appboy.

CRM 92
article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Referrer Management Strategies – Rationale and Challenges

Red Star Kim

mergers and acquisitions) would fall into this category. CRM systems used : Hubspot, Clio, LawWare, Integrated with finance system. Relationship and referrer management (kimtasso.com) December 2017 (Piggyback, ghosting, ridealongs, swapsies and orange crates). Most areas of litigation and many transactional activities (e.g.

article thumbnail

How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020.

article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

And the 2017 research by CIPR into CEO views are shared. The role of community, gossip and belief are touched on and there’s reference to Dunbar’s Law (see Client relationship management (CRM) – how many close social (kimtasso.com) ). We don’t drive with our eyes shut (know your audience). Come with data, leave with respect.

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Data (CRM system). Marketing planning in a nutshell – simple and complex plans (kimtasso.com) June 2017. And we touched on ideas to integrate vertically and horizontally through the value chain.

article thumbnail

Invisible.io Launches New RevenueGrid.com Sales Engagement Platform

SBI

Launches RevenueGrid.com, New Sales Engagement Platform that Goes Beyond CRM, AI And Redefines What Sales Engagement Tools Should Be. Through its unique, account-specific revenue signals and automated outreach, the enterprise cloud solution is promised to accelerate sales in a way that CRM and AI alone cannot. MOUNTAIN VIEW, Calif.,