Braze co-founder Mark Ghermezian: “Whatever CRM is, that’s what we need to build”
Zendesk
MARCH 16, 2023
In 2017, the company rebranded as Braze. From “CRM for apps” to ideal product-market fit Once he raised his first million after a productive meeting at SXSW, there was a domino effect of investment. The term CRM —customer relationship management—is everywhere now, but it wasn’t in the early days of Appboy.
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