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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.

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Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

Why is this a good balance with you doing the sales and the client development? Gordon was a developer, he moved from development across so the company was started by Bart, developer, Ethan, designer, and Gordon developer. We had some challenging years, around about 2017. Jenny 03:50.