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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

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Selling in a downturn – Are your teams being trained with the proper tools for the job?

Mercuri International

The top three training topics, organized by role: CEO – VBS, winning new customers, key account management / negotiation Sales director/manager – remote selling, VBS, winning new customers HR manager/training manager – VBS, sales leadership, product/tech training.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.