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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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Strategy case studies and more matrices

Red Star Kim

This relates to the idea of leaders being either visionaries or operators Case study – Schultz at Starbucks Start by building a bold but executable strategy What are we great at?

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Selling your strategy Engage the leadership team and entire organisation.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. 1 firm in Ireland.

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How to write the best sales resume: Tips and examples for 2022

Zendesk

For example, if you’re applying for a sales manager role, you’ll want to display your leadership skills. This could include delegation, adaptability, virtual leadership , and strategic thinking. Your sales manager resume should include quantifiable achievements and highlight leadership skills. Sales Manager.

Sales 98
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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategic thinking and Referrer Management. People need time to pay attention to what’s going on inside their heads (reflection) as well as outside.