Remove 2018 Remove Decision-making Remove Negotiation Remove Value Proposition
article thumbnail

Why are questions so important? (Questioning skills)

Red Star Kim

We ask questions to avoid making wrong assumptions or adopting the wrong focus. will make people pause to consider how their feelings compare with those they had the previous day. See the section below on negotiation. Some negotiators suggest you avoid using “ Why” questions as it can imply criticism.

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

In the past, manufacturing sellers could succeed by working with one or two decision-makers, developing friendships with handshake deals were agreed upon at the ballgame, on the golf course or during extravagant dinners. Now according to CSO Insights’ 2018 Buyer Preferences Study , sellers face an average of 6.4 All this has changed.

article thumbnail

Five Seller Skills to Master When Offering Perspective

Miller Heiman Group

And, for six years in a row, only slightly more than half of sales representatives—56% in 2019—met or exceeded their sales quotas, according to the 2018 CSO Insights Buyer Preferences Study. They Effectively Communicate Value Messages that Are Relevant to Buyer Needs. Complex deals often involve even more complex negotiations.

article thumbnail

The Top 29 Sales Blogs Every Sales Professional Should Read

Hubspot Sales

Jill Konrath, author of "Selling to BIG Companies," “SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers,” “Agile Selling,” and “More Sales, Less Time,” is an expert when it comes to navigating complex sales, making prospects’ lives easier, and increasing efficiency. HubSpot Sales Blog. Sales Solutions Blog.

Sales 145
article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science.