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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130
Value Proposition Key Account Management Digitalization Sales 130
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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

JULY 30, 2019

Now according to CSO Insights’ 2018 Buyer Preferences Study , sellers face an average of 6.4 In fact, 72% of manufacturing sales leaders say their greatest challenge in winning new business is identifying and gaining access to decision-makers, according to CSO Insights’ 2018-2019 Sales Performance Study. All this has changed.

Manufacturing 61
Manufacturing Supply Chain Procurement Decision-making 61
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