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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. And guidance on identifying new strategic spaces into which you could move.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018).

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How to identify which of your sales reps would be effective managers

Nutshell

Before starting the hunt for a team leader, check your thinking on these common myths: Myth: Great reps make effective managers. The Global Leadership Forecast 2018 , found that only 14% of companies have a strong pool of leadership-ready employees to choose from. It also found that four out of 10 tech leaders are failing.