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4 Ways to Sharpen Your Strategic-Thinking Skills

CMOE

In a recent survey, 97% of 10,000 senior leaders surveyed said that being strategic was the leadership behavior most important to their organization’s success—but another study indicated that fully 96% of leaders say they lack the time for strategic thinking.*. Manage your Time and Mind. Harvard Business Review. Dorie Clark.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Strategic thinking – Audits, assumptions and alignment (kimtasso.com). Strategic thinking. Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018. Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Communicate creatively . Understanding of ESG and D&I.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Why Your MarTech Stack is not Delivering the Expected ROI, and What to Do About It.

SBI Growth

The root causes are typically errors in strategic thinking, flawed execution, or both. Too often, CMOs invest in MarTech without clarity on the problems they are trying to solve. Unfortunately, few leaders will take the time to understand why your.

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How to identify which of your sales reps would be effective managers

Nutshell

Before starting the hunt for a team leader, check your thinking on these common myths: Myth: Great reps make effective managers. The Global Leadership Forecast 2018 , found that only 14% of companies have a strong pool of leadership-ready employees to choose from. It also found that four out of 10 tech leaders are failing.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018).

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