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Artificial Intelligence and the Augmented SAM

Mercuri International

Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. Account planning automation.

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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

In his 2021 letter to CEOs, Blackrock’s CEO, Larry Fink, wrote about the fact that the pandemic had accelerated the tectonic shift to sustainable investing with a near doubling of Blackrock’s investments in this area compared to 2019. Developing sustainable SAM. The account plans need to be revised. Why is this?

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

Now Hallam, if you do not know already, was voted Google best digital agency in 2019, and is the only agency to be recognised by the Drum Magazine as the most recommended agency the in the UK three times in a row. The way they do that is based entirely on clients feedback and results, so that is quite an accolade to have. So that’s it.