Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors
Showpad
JUNE 29, 2021
As the chart above shows, putting buying decisions on hold was the most important change (46%), followed by a reprioritization of their buying decisions (43%), and budget cuts and changed decision criteria (both 36%). Reason #3: Lack of digital adoption. That shows that many of them were not adequately prepared so far.
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