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Buyer Engagement: Delivering the Best Buyer Experience Wins

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. Engaging buyers in an effective way requires sales professionals having access to the right content and messaging for their targeted buyer roles and their business challenges. To dig into all the data, visit the study homepage. Survey demographics.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.