Remove 2021 Remove Digitalization Remove Emotional Intelligence Remove Value Proposition
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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. Others had little more than a name and telephone number. Where information was sparse it limited the amount of preparation that could be done.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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22 tips on being a persuasive writer in professional services

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Some people refer to a value proposition – what are you offering? Message and metaphor To persuade, we need a clear message.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com).

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

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How to hire the right sales reps (and keep them!)

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In 2021, the fill rate for jobs was around 71% while the number of new job openings (post-pandemic) increased by 39% , resulting in greater hiring demand while the number of qualified reps stayed mostly the same. Roughly 67% of sales reps will leave the company before the end of their second year of employment.

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