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Update on marketing and business development (M&BD) team structures

Red Star Kim

They may be project-based to support innovation projects. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. In particular, algorithms based on machine learning (a branch of artificial intelligence) significantly increase the performance of price optimization.

article thumbnail

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. In particular, algorithms based on machine learning (a branch of artificial intelligence) significantly increase the performance of price optimization.