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Demystifying Artificial Intelligence

Mercuri International

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. The impact of artificial intelligence on B2B marketing is undeniable, presenting a wealth of opportunities for growth and innovation. The response was huge.

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Future of Machine Learning: Ways ML and AI Will Drive Innovation & Change

Customer Think

By 2022, the global ML market is expected to be worth $8.81 It’s not a surprise that Artificial Intelligence (AI) and Machine Learning (ML) are two of the top buzzwords in today’s technological world. But, how will the two technologies create innovation and change in the near future? Did you know??

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Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?

QYMATIX

With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development and use of artificial intelligence (AI) – also known as the “AI Act”: “The European AI strategy aims to make the EU a world-class hub for AI and ensure that AI is human-centric and trustworthy.” – European Comission.

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Best Practices For Remote Sales – UPDATED 2022 – A Complete Guide

SalesPop

You also need to implement algorithmic and guided selling that relies on sales data and artificial intelligence to automate sales and enhance customer engagement. Artificial intelligence is also important in predicting customer requirements and sales content that appeal to them. Use the Right Remote Selling Tools.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. The figures were 2.3%

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.