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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. A&O had been trialling Harvey (based on GPT-4) since November 2022 with a team of lawyers in its Markets Innovation Group (MIG). ACCOUNTANCY UK accounting industry turnover up 16.6%

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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. The figures were 2.3%

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ).

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We shine when our customers shine

Zendesk

Our 2022 CX Accelerator report and maturity scale model helps to assess where your business ranks and provides actionable steps toward future growth. “To me, the key differentiator for Zendesk is the relationship we have,” says Brent Pliskow, VP of Customer Support at Upwork.

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Top CRM trends

Insightly

Artificial Intelligence (AI) Of course AI tops the list of 2024 CRM trends. billion in 2022. This is something that CRMs are supporting in new and innovative ways. Flexible APIs In CRM, APIs are the roadmap to customer intelligence. So, here are the top CRM trends for 2024. billion by 2025.

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