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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The following reports may be useful: Professional Services Global Market Report 2022 (globenewswire.com) (December 2021). Innovate – Be more innovative in M&BD. 40% Selling (winning new clients).

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Attributes: Accurate Analytical Committed Creative Enthusiastic Fun Helpful Organized Personable Proactive Professional Reliable Resilient Roles: Communications Design Events Innovation Research Relationships Proof-reading Selling Sustainability Some brand methodologies see that there are two key tasks in branding – to consider you points of similarity (..)

Marketing 130
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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). He’s also written a book called “ Get to the point – how to write well at work”.

Finance 130
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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Annette Franz. Annette Franz is the Founder and CEO of CX Journey Inc. Emily Garza. Kristen Hayer.