MDI Training

JULY 7, 2022

Target group : first Head of Sales, then changed to Crossfunctional teams (Finance, Marketing, Sales, Legal, HR, etc) and General Managers. The cooperation of all participants as well as the co-creation with the content experts made a state-of-the-art event possible. Both had a lot of “Hand” in common. Explore now!

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Red Star Kim

MAY 11, 2023

It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

APRIL 1, 2022

It requires investing your team’s resources to target multiple stakeholders within an account. In short, Account-Based Selling is a targeted B2B sales methodology or strategy that entails heavy investing into targeting multiple stakeholders within an account opposed to the conventional one-to-one sales model. Back to blog.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59