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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. This compares with 84% for the Spring 2023 tracker and 71% for the Winter 2022 tracker.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Some observed that as the pace of change continued relentlessly, we all needed to be constantly updating our knowledge and skills. Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners?

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

I have supported Richard Chaplin at the Managing Partners’ Forum since June 2022 on the research, feasibility, design and development of the programme – and discussions with six amazing speakers – so it is gratifying to see the finished product! Versions for divisional, functional and aspiring leaders are expected in 2024.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

Marketing 130
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Pitch points from a pitching and tendering training workshop

Red Star Kim

Internal capabilities – In recent years internal business functions such as finance, legal, risk and HR/people have become more influential in shaping enterprise-level strategy. I mentioned an article describing a conference session “Facts tell, Stories sell” on the topic in November 2022.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management. Do you feel there is a lot of crossover between them?”

Media 130