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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

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Book review – Managing Brands

Red Star Kim

It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Account-Based Selling (ABS): Everything you need to know

Arpedio

It requires investing your team’s resources to target multiple stakeholders within an account. In short, Account-Based Selling is a targeted B2B sales methodology or strategy that entails heavy investing into targeting multiple stakeholders within an account opposed to the conventional one-to-one sales model. Back to blog.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch.

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Dubai, Madrid and soon Bangkok – around the world with MDI

MDI Training

The cooperation of all participants as well as the co-creation with the content experts made a state-of-the-art event possible. Since 2020 Nicole has been accompanying leaders and companies from all over the world on their journey and supports them in the creation and tailoring of suitable training and development measures.

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White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022. January 26, 2022. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. Back to blog. Start free trial.

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White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022. January 26, 2022. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. Back to blog. Start free trial.