Red Star Kim

DECEMBER 18, 2023

There was also much debate about the use of artificial intelligence (AI). ” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

And many are looking forward to her book launch in March 2023. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. Focus, purpose, fostering belonging, listening skills, leveraging strengths and managing energy were key themes. Deploy MarTech.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. That’s a huge concern for chief marketing officers today, particularly as companies deal with the current economic uncertainty. percent in 2022.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80