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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

One delegate question was “ What tips to engage fee earners with investing time and data into the CRM systems?”. How happy are you with your CRM (and integrated mailing, analytics and relationship management capabilities)?

Marketing 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

Marketing 130
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Revenue Operations / RevOps Career Path: What It Is & How to Get Started

Insightly

Compared to traditional corporate functions — like sales, marketing, human resources, and finance — revenue operations is a relatively new field. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US. Involved with pricing, renewal, and retention strategy.

Finance 52
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Revenue Operations / RevOps Career Path: What It Is & How to Get Started

Insightly

Compared to traditional corporate functions — like sales, marketing, human resources, and finance — revenue operations is a relatively new field. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US. Involved with pricing, renewal, and retention strategy.

Finance 52
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13 Ways to Improve your Marketing Career

Insightly

You’ll operate a marketing automation platform and likely work with the sales ops team running the company’s CRM. Based on US national averages data from June 2023, GlassDoor reports that average marketing salaries can range from around $44,000 to $312,000. They come from a finance or creative writing background.