B2B Revenue and the (Ir)relevance of the Funnel
DemandFarm
MAY 12, 2023
Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Customers come in at any stage and often jump stages or move back & forth between them. Prospects no longer enter at just the top of the funnel.
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