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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

Solving complex problems is what we do in sales and account management. It’s an indispensable skill and one that you can adapt for every day decisions to business issues, organizational performance and any other challenge you can think of. What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s about fine-tuning your processes and strategies to ensure that interested prospects take the desired action – whether it’s signing up for a trial, requesting a demo, moving to the next step, or making a purchase.

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Account Planning Tools

ProlifIQ

Below are a few ways that an account plan can help solve these issues. Account Action Plan Relationship Mapping: Understanding who the main decision-makers in your key accounts are is critical. One key account planning tool is multi-threading.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. This stream is also the biggest contributor for the account growth.

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Jan 28 – Customer Success Jobs

SmartKarrot

Identify talent to scale your team and empower them to make the best decision for each issue they face. Provide the focal point for the Sales teams in EMEA and Americas businesses to run demos, onboarding, account growth, troubleshooting and retention activities.

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5 Great Account Manager Training Online Resources

SmartKarrot

The training focuses on identifying and segmenting overwhelming accounts into bundles of easy-to-handle accounts, thus improving the account organization and increasing clarity. Strengthening customer relationships is an important part of account management for customer success. Account Management Training by Factor8

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. So I said I was going to do this month, etc, etc.