Remove Account Growth Remove Government Remove Profitability Remove Suppliers
article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management.

article thumbnail

How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

And then finally, it’s client profitability. So again, I’m accountable for the entire agency wide profitability. So they’re really focused on making sure that we’re delivering at scale at speed, but in a profitable way, as well so not over servicing our accounts either. Jenny 16:53.

article thumbnail

What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert

Account Management Skills

So the biggest thing for us really is staff cost, the gross profits. So what I mean by us different to others is, a lot of the big networks would treat their gross profit differently to how an independent would. Project managers, you’ll know this, this is what you do in your account management, project management stuff.

Finance 40