Account Manager Tips

MAY 25, 2021

In other words, spend more of your time and resources on the clients with the best growth potential. You must align everyone in the supplier organization to your key account management strategy and put supporting processes in place. Value proposition. Create a differentiated value proposition for key accounts.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

SalesPop

APRIL 30, 2021

Once again we’ll quote the RAIN group, from their white paper Competencies of Strategic Account Managers : “If you’re going to drive value proactively, a variety of people will need to do a variety of things. The creation of value in account management cannot be done by one person—it requires a team.

Account Management 80

Account Management Management Value Proposition CRM 80

Arpedio

JANUARY 3, 2024

They are responsible for: Identifying potential leads and nurturing them into clients Executing persuasive pitches and presentations Negotiating contracts to close deals Their goal-oriented approach and sales prowess ensure that the pipeline of new clients remains robust, contributing to the company’s expansion and market presence.

Account Management 52

Account Management Management Acquisition Account Growth 52

DemandFarm

NOVEMBER 27, 2024

Account Health Scoring: Predictive analytics help identify at-risk accounts, allowing proactive retention strategies. Sales Enablement: Automated workflows equip KAMs with resources—presentations, case studies, demos—at every stage of the account lifecycle.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Mercuri International

MAY 23, 2023

Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. For example, and you get them talking?

Account Management 98

Account Management Management Account Planning Co-Creation 98

ProlifIQ

JUNE 21, 2023

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

Account Management 52

Account Management Management Account Planning Stakeholders 52