Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. They do this by digesting all the insight available and by connecting them with what is important to the customer.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

SalesGlobe

FEBRUARY 11, 2021

When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.

Account Planning 52

Account Planning Supply Chain Value Proposition Account Management 52

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? In most cases no; a good KAM also spends time internally trying to win over the expertise and resources they need to serve their customer. Winner takes all? Johansson, E.

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

Account Manager Tips

JULY 6, 2022

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. You need a long term planning horizon for co-creation. Bring the wider organization into your value co-creation mission.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

SBI

NOVEMBER 7, 2019

Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science. A well-presented value. Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20