Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. They do this by digesting all the insight available and by connecting them with what is important to the customer.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Account Manager Tips

JULY 6, 2022

You need a long term planning horizon for co-creation. And to stay on track, you need account planning and coordination processes in place. Bring the wider organization into your value co-creation mission. By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. But this is only the starting point.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? In most cases no; a good KAM also spends time internally trying to win over the expertise and resources they need to serve their customer. Winner takes all? Johansson, E.

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

SBI

JULY 1, 2020

Success requires streamlined, silo-shattering processes that highlight the optimal path to revenue and enable the right high-value activities to efficiently, predictably and strategically drive growth. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Cosawi

SEPTEMBER 13, 2021

They are accountable for aligning the organization to the business and strategic account planning processes, as well as connecting and aligning how the strategic accounts engage with the rest of the commercial teams in the markets and local affiliates.

Account Management 52

Account Management Leadership Account Planning Communication 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SBI

DECEMBER 9, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 26

Account Planning Software Software Acquisition 26

SBI

OCTOBER 28, 2019

New features in the Revegy account planning platform help leading companies drive revenue. With Whitespace+, users are provided increased clarity within key accounts, which makes cross-selling and up-selling easier by showing product penetration, competitors in play and future potential. Account Planning.

Account Planning 20

Account Planning Decision-making Acquisition Client Relationships 20

SBI

JANUARY 31, 2020

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 29

Account Planning Digital Transformation B2B Sales 29

SBI

JANUARY 14, 2020

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 34

Account Planning Artificial Intelligence Sales Acquisition 34

SBI

FEBRUARY 19, 2020

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Marketing 27

Marketing Account Planning Digital Transformation CRM 27

SBI

NOVEMBER 13, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 20

Account Planning Acquisition Organization Account Management 20

SBI

DECEMBER 4, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Artificial Intelligence 26

Artificial Intelligence Account Planning Innovation Acquisition 26

SBI

NOVEMBER 13, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 24

Account Planning Sales Sales Management Acquisition 24

SBI

DECEMBER 4, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 29

Account Planning Acquisition Artificial Intelligence Sales 29

SmartKarrot

JANUARY 27, 2022

Interact with all levels of leadership within your customer portfolio ranging from analysts to C-Level executives. Working in conjunction with team members, develop and mentor customers through their roadmap and account plan. Preserve high renewal rates and partner with Account Management to upsell new services.

Customer Success 19

Customer Success Stakeholders Account Growth Facilitation 19

SBI

MAY 21, 2019

. “Since we started using Mediafly, our customers have rated their experience higher, citing things like the ability of reps to give them the best information in the moment,” said Tom Stubbs, Sales Capability Communications Manager at PepsiCo. Mediafly gives us the ability to design a modern sales experience customers value.”.

Account Planning 30

Account Planning Sales Healthcare Account Management 30

SBI

OCTOBER 29, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 20

Account Planning Onboarding Sales Acquisition 20

SBI

JANUARY 29, 2020

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 26

Account Planning Sales Digital Transformation Stakeholders 26

Revegy

OCTOBER 16, 2018

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. Empowers account managers to drive key account growth.

Key Account Management 40

Key Account Management Account Management CRM Management 40

SmartKarrot

JUNE 16, 2021

Identify at-risk customers and turn their experiences around by utilizing customer success programs and available resources. Proactively identify opportunities to increase customer value and/or resolve potential customer retention issues by acting as a customer advocate. Apply here: [link].

Customer Success 10

Customer Success Facilitation Account Planning Customer Experience 10

SmartKarrot

JUNE 11, 2021

From the stable of The Success League, you can build a good career in customer success with this comprehensive certification. Gain the skills, tools, and knowledge required to keep and manage customers. A SaaS company with a stellar customer success team is like a sinking boat and that’s what this course swears by.

Customer Success 22

Customer Success Onboarding Customer Life Cycle Customer Experience 22

SBI

NOVEMBER 4, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Account Planning 20

Account Planning Sales Acquisition Software 20

SBI

NOVEMBER 7, 2019

Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20