Strategic Account Management Association

OCTOBER 26, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

NOVEMBER 29, 2021

Become the AtoB expert and educate your customers on best practices regarding AtoB. Actively identify and close expansion opportunities (upsell) that align with the customer’s needs. Increase AtoB customers’ value, product knowledge, and adoption by conducting proactive engagements.

Customer Success 19

Customer Success Government Account Strategy Customer Value 19

SmartKarrot

JULY 8, 2022

Take the lead on the US customer portfolio and services operations. Manage a portfolio of existing customer relationships within the US. Onboard, train, and partner with customers. Build out and maintain a collaborative account strategy for your customer portfolio.

Customer Success 19

Customer Success Insurance Onboarding Government 19