ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Learning to negotiate is key!

Management 48

Management Suppliers Profitability Account Management 48

Jermaine Edwards

APRIL 3, 2020

We must know how to mobilise a team to meet those demands. Asking who’s got great skills at influencing, negotiating, analysing and creativity is the best way to start. This falls apart when you have a customer crisis because it is more nuanced, there are many more people involved and it often comes with greater complexity.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

SmartKarrot

FEBRUARY 9, 2023

Determine chances for growth by keeping an eye on consumer product usage, industry news and changes, and developing strategic account strategies with sales to expand to other teams. To ensure a consistent customer experience and the effectiveness of CSMs, define, improve, and manage a customer engagement model.

Customer Success 19

Customer Success Onboarding Customer Experience Finance 19

SmartKarrot

APRIL 27, 2021

Create and implement a customer success engagement model inclusive of account management, retention and cross-sell/up-sell initiatives. Expand revenue and League expanded offerings in existing accounts and increase average customer lifetime value. Managing the renewal process and negotiating multi-variable contracts.

Customer Success 10

Customer Success Account Management Stakeholders Finance 10