Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. For more information read my article on trust.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. For more information read my article on trust.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Account Manager Tips

SEPTEMBER 7, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This article explains how. Learn more.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. And that’s the secret to differentiate your value and really stand out. Learn more.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Whetstone

APRIL 14, 2020

[link] Harvey Dunham : Adrian, maybe the way to start this is that I’d love to give you a little perspective of why your article so captured our attention right away. You have a real gift for this, which is that ” perception of value is always in a state of flux.” And then we assign value to it. I can pivot.

Marketing 40

Marketing Management Software Software 40

Account Manager Tips

JULY 6, 2022

+ Don’t waste time on the wrong accounts. Focus on those with the greatest potential, and an appetite for value co-creation. (If If you're not sure who they are, check out my article on how to identify key accounts , with template.) + Think long term. You need a long term planning horizon for co-creation.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

OnStrategyHQ

JULY 8, 2022

From our overview article, a competitive advantage is a strength that allows your organization to meet a customer need better than your competition. Competitive advantages help us understand what we’re best at in the market, what unique strengths we possess, and what our customers value.

Insurance 52

Insurance Logistics Construction Manufacturing 52