ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Their collective insights and experiences painted a picture of the transformative potential of SAM in today’s business landscape. SAM professionals identified as value creators, ecosystem orchestrators, and champions of data-driven decision-making.

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Key Account Management Account Management Ecosystem Leadership Global Accounts 52

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

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Key Account Management Account Management Business Growth Value Proposition 10

Arpedio

FEBRUARY 14, 2024

This not only helps in retaining the customer but also enables businesses to increase their share of wallet and drive revenue growth. This includes analyzing account information such as revenue, profitability, product/service usage, geographic spread, and strategic initiatives.

Account Planning 52

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Arpedio

FEBRUARY 14, 2024

This not only helps in retaining the customer but also enables businesses to increase their share of wallet and drive revenue growth. This includes analyzing account information such as revenue, profitability, product/service usage, geographic spread, and strategic initiatives.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan?

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Account Planning Value Proposition Account Management Stakeholders 52

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

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