Account Management, Co-Creation, Organization and Prioritization

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

Co-Creation

Co-Creation Suppliers Management Supply Chain

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations.

Account Management

Account Management Innovation Co-Creation Organization

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic.

Healthcare

Healthcare Co-Creation Stakeholders Account Management

4 Ways NLP AI and Sales Methodology Will Join Forces

Upland

JUNE 30, 2023

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process.

Co-Creation

Co-Creation Sales B2B Decision-making

Successful Strategic Account Management

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar.

Account Management

Account Management Management Account Planning Co-Creation

Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Emerging Trends in Customer Success Management Several trends are reshaping how customer success management is viewed.

Key Account Management

Key Account Management Account Management Customer Success Management

Key Takeaways From SAMA 2023 Annual Conference

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Agile is the new normal — if there is ever going to be a new normal.

Co-Creation

Co-Creation Account Management Account Planning B2B

The Sliding Scale of Sales Transformation

Mike Kunkle

MAY 11, 2022

I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. In my experience, the potential for improvement in most sales organizations is significant.

Co-Creation

Co-Creation Sales Sales Training Decision-making

A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Account Planning

Account Planning Co-Creation Account Management Negotiation

White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management

Account Management B2B Key Account Management Co-Creation

White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management

Account Management B2B Key Account Management Co-Creation

4 Sales Methodologies That Will Maximize Your Sales Success

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. Let’s review the four methodologies (in a non-prioritized order): 1. It was first developed in the 1990s for software sales and is used extensively throughout some of the most elite sales organizations across the world. 1 Account-Based Selling Platform Powerful alone.

Sales

Sales Account Management e-Learning Decision-making

Account-Based Selling (ABS): Everything you need to know

Arpedio

APRIL 1, 2022

An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. That’s why it’s so important to target and start conversations with multiple stakeholders within a prospective account. Implementing Account-Based Selling. Learn more here.

Stakeholders

Stakeholders B2B Account Management Decision-making

Feb 23 – Customer Success Jobs

SmartKarrot

FEBRUARY 23, 2022

Role: Customer Success Director Location: Seattle, WA, US (Hybrid) Organization: DexCare As a Customer Success Director, you will drive customer loyalty, ensure the customers are satisfied and realizing measurable value from the products, support, and services. Build strong executive and vertical relationships with Technisys clients.

Customer Success

Customer Success Co-Creation Onboarding Profitability

Here’s What You Missed at TRANSFORM 2020

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation

Co-Creation Healthcare B2B Customer Knowledge

Why a quality Sales enablement solution is a must-have business asset

Showpad

OCTOBER 8, 2019

There is some debate over the specific meaning of Sales enablement , but most would likely agree that it involves the use or implementation of practices, systems, and content that can encourage a revenue-positive Sales process for a particular organization. Decide which is best for your organization.

Sales

Sales Software Software Co-Creation

70 of the Best Sales Enablement Tools to Arm Your Team With

Hubspot Sales

OCTOBER 8, 2019

This is especially important for sales professionals — and sales organizations are making greater strides to ensure their reps are successful on the job. Research found organizations that use sales enablement tools experience 25% less turnover than those who don’t. Best for: Account management. Image Source: Acquire.

Sales

Sales CRM Software Software

Strategic Accounts Today

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Trending Sources

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

4 Ways NLP AI and Sales Methodology Will Join Forces

Successful Strategic Account Management

Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

Key Takeaways From SAMA 2023 Annual Conference

The Sliding Scale of Sales Transformation

A Step-by-Step Strategic Account Plan Template for Shared-Value

White Space Analysis: A Complete Guide

White Space Analysis: A Complete Guide

4 Sales Methodologies That Will Maximize Your Sales Success

Account-Based Selling (ABS): Everything you need to know

Feb 23 – Customer Success Jobs

Here’s What You Missed at TRANSFORM 2020

Why a quality Sales enablement solution is a must-have business asset

70 of the Best Sales Enablement Tools to Arm Your Team With

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