Arpedio

FEBRUARY 14, 2024

Two such important functions that often go hand in hand are account management and sales. While these terms are sometimes used interchangeably, they actually have distinct differences and play unique roles within an organization. Two such crucial roles are account management and sales.

Account Management 52

Account Management Management Sales Client Relationships 52

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Strategic Account Management Association

JANUARY 25, 2022

By Emily Williams, Strategic Account Manager , Pfizer. This is the story of how I led a project with my integrated account team to support a process for a key customer to efficiently and effectively triage appropriate patients out of the emergency department so that they could receive proper outpatient care.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar.

Account Management 52

Account Management Management Account Planning Co-Creation 52

Strategic Account Management Association

SEPTEMBER 13, 2021

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. A shared success plan is one of the most important tools in the strategic account management toolbox. – SAMA.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

ProlifIQ

FEBRUARY 27, 2023

This is typically done through something called key account management. What is Key Account Management (KAM)? Key Account Management is a strategic approach to managing a company’s relationships with its most valuable customers. Which is precisely the job of a sales VP or manager.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

APRIL 21, 2023

Large organizations rely on technology to streamline their processes and improve their efficiency – and are constantly looking for tools that can help them in this regard. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Strategic Account Management Association

AUGUST 24, 2021

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. From all this, we stress tested long-held views about strategic account management. SAMs must redefine how they interact with their customers and their own organizations.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

SalesPop

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

Account Management 80

Account Management Management Value Proposition CRM 80

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 126

Key Account Management Account Management Management Account Strategy 126

Strategic Account Management Association

FEBRUARY 3, 2022

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. How we’re able to step up and continue to serve these customers depends on our ability to collaborate internally and prioritize our finite resources to deliver maximal value.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

DemandFarm

APRIL 4, 2023

In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Unfortunately, in circumstances where those account managers get laid off or furloughed, the critical knowledge they possess is also lost.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

MAY 12, 2023

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Zendesk

OCTOBER 25, 2023

Prioritize go-to-market-fit From the beginning, Schuck and his team knew the importance of go-to-market-fit, a common thread among our founder guests. When Schuck realized one of the company’s most valued account managers was not realizing her full potential, it was time to take action.

Prioritization 52

Prioritization Marketing Account Management Innovation 52

Upland

MAY 22, 2024

This saves sales reps time sifting through broad data sets and allows them to focus on qualified leads within existing customer accounts. Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Upland

JUNE 30, 2023

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. This will enable sales teams to prioritize their efforts and focus on the leads with the highest potential for conversion.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Whetstone

APRIL 5, 2024

During such tumultuous times, organizations that have invested in building a strategic account management program can rely on the pivotal role played by their strategic account managers. I’m repeatedly impressed by the ability of effective strategic account managers to build and maintain trust.

Account Management 52

Account Management Decision-making Construction Stakeholders 52

Showpad

AUGUST 9, 2022

And nearly one-third of sales organizations reported that relevant content is completely inaccessible when needed. . One thing’s clear, it’s not the amount of content that’s the issue; it’s how well you organize content and how accessible it is that matters most. What do these results tell us? That’s what crowns the content.

Organization 52

Organization Account Management Sales Suppliers 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. Keeping track of who influences which decisions and understanding the power dynamics within these organizations.

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

Arpedio

OCTOBER 20, 2023

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships. Let's talk!

Stakeholders 52

Stakeholders Account Management Client Relationships Decision-making 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

As global commercial organizations continue to accelerate the shift from tactical selling to strategic customer engagement and partnership value, they need supporting business processes, tools and technology that can keep up with them. The 1st Industry Cloud Solution on Salesforce to focus exclusively on Strategic Customer Engagement.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Arpedio

MARCH 20, 2024

Leveraging data analytics, predictive modeling, and market segmentation techniques can help pinpoint accounts with the highest potential for revenue growth and long-term value. Managing data and analytics As ABS initiatives expand to target a larger number of accounts, managing and analyzing vast amounts of data becomes a critical challenge.

Government 52

Government Innovation Prioritization Facilitation 52

SmartKarrot

OCTOBER 25, 2023

Consistency in Action: A playbook ensures that all KAMs across an organization respond to crises in a manner aligned with the company’s ethos and strategic objectives. Client Trust: Clients invest not just finances but also faith in an organization. They can swiftly implement predefined strategies, mitigating potential damages.

Key Account Management 10

Key Account Management Account Management Management Construction 10

Sales Management Plus -- SMP

MARCH 5, 2024

Your account manager can use the missing category as a springboard to understand the customer’s specific needs within that area. Current Customer Insights Account managers can leverage the sheet to uncover sales patterns and trends with their assigned customers.

Account Management 52

Account Management Facilitation Sales Prioritization 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Flevy

JULY 6, 2022

ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers , and maintaining a healthy pipeline of promising accounts. These systems aid in distinguishing the right target accounts before executing a personalized Marketing Strategy.

Marketing 109

Marketing Account Management Facilitation CRM 109

Clarity Engagement Solutions

FEBRUARY 7, 2022

It directly supports our 4 Zones™ of Customer Engagement technology and is the 1st Industry Cloud Solution software on Salesforce Lightning to focus exclusively on Strategic Customer Engagement for organizations and field teams calling on key accounts.

Stakeholders 91

Stakeholders Decision-making Account Planning Prioritization 91

Arpedio

FEBRUARY 15, 2024

The session covers everything you need to know about empowering sales leaders, applying Account-Based Selling (ABS) technologies and AI in Salesforce ecosystems, and the crucial interplay between technology, trust, and the future of B2B interactions. AI enhances this understanding, enabling faster and more effective resource prioritization.

B2B 52

B2B Account Planning Facilitation Sales 52

DemandFarm

MAY 22, 2024

By leveraging these add-ons, companies can effectively manage their customer relationships and accelerate development cycles, ensuring they stay ahead in the competitive market landscape. Top Key Account Management Applications 1. Moreover, Drift’s Salesforce integration facilitates enhanced lead scoring and segmentation.

Facilitation 52

Facilitation Key Account Management CRM Decision-making 52

DemandFarm

APRIL 28, 2023

As organizations around the globe continue to embrace AI-driven solutions, the gap between those who adapt and those who resist will only widen. Let’s look at the practical issues faced by organizations looking to adopt AI-driven strategies and prepare for the future of sales. AI can also assist in managing and prioritizing tasks.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Arpedio

OCTOBER 24, 2023

SWOT analysis: A comprehensive guide and template Account Management Software ← Back to blog In this comprehensive guide, we’ll delve deep into the world of SWOT analysis. Example of SWOT Analysis in ARPEDIO’s Account Management Software What are the benefits of SWOT analysis?

Decision-making 52

Decision-making Account Management Prioritization Software 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Agile is the new normal — if there is ever going to be a new normal.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52