Arpedio

JANUARY 5, 2024

In the competitive landscape of today’s market, understanding the trifecta of sales targets , business strategy , and client dynamics can propel a sales team’s success exponentially. Let us delve into the specifics that underscore the potency of a carefully crafted account strategy.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

SalesPop

MARCH 19, 2021

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Account Planning Basics. Planning Specifics.

Account Planning 98

Account Planning Energy and Utilities Account Management CRM 98

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. Keep on reading as we define account planning and dive into how you can perform efficient and successful account planning.

Account Planning 52

Account Planning Account Development Management Account Management 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Miller Heiman Group

JANUARY 31, 2019

Account planning goes beyond simply renewing existing products or a list of future products to present to the buyer. A real account plan is a living document that defines the goals of the relationship with a focus on actual value. These three essential selling skills can have a great impact on your long-term success in large accounts.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

SBI

OCTOBER 22, 2019

NANCY: WHAT ARE THE TOP AREAS OF FOCUS IN THE NEXT 12-24 MONTHS FOR ORGANIZATIONS THAT WANT TO TRANSFORM THEIR SALES ORGANIZATIONS? MARK: When companies think about transforming their sales organizations, they need to first understand what outcomes they are seeking, where do they need to improve or accelerate.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

Revegy

JULY 17, 2018

Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. But it’s not just about reporting structures’ — it’s about the politics and who influences whom throughout the organization.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

SmartKarrot

OCTOBER 17, 2022

The main objective of account mining is to help businesses empower long-term growth that can prove to be extremely transformative for the prolonged survival and scalability of an organization. Benefits of Account Mining: 1. This process can help account managers identify significantly more projects with minimal time and effort.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

SmartKarrot

AUGUST 10, 2021

Role: Senior Director, Customer Success – Strategic Accounts Location: San Francisco, CA, US Organization: Checkr, Inc As a Senior Director of Customer Success, you will define and execute on a scalable strategy for driving adoption and growth across the customer base.

Customer Success 17

Customer Success Onboarding Account Strategy Prioritization 17

SmartKarrot

FEBRUARY 9, 2022

Role: Vice President, Customer Success Location: London, England, United Kingdom Organization: Adra As a Vice President of Customer Success, you will create a customer experience that will drive world-class retention and advocacy. Leverage data to identify trends in customer satisfaction and financial growth strategies.

Customer Success 3

Customer Success Prioritization Account Strategy Account Management 3

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Read on for a deep dive into account-based sales. What Is Account-Based Selling? Who Should Use Account-Based Selling? How to Define Your Ideal Customer Profile.

Stakeholders 84

Stakeholders Sales Finance Decision-making 84