DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Emerging Trends in Customer Success Management Several trends are reshaping how customer success management is viewed.

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Key Account Management Account Management Customer Success Management 52

Strategic Account Management Association

JANUARY 25, 2022

By Emily Williams, Strategic Account Manager , Pfizer. This is the story of how I led a project with my integrated account team to support a process for a key customer to efficiently and effectively triage appropriate patients out of the emergency department so that they could receive proper outpatient care.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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Key Account Management Account Management Digitalization Management 40

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

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Account Management Management Account Planning Key Account Management 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Account Management Management Account Planning Stakeholders 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

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Account Management Management Key Account Management B2B 52

ProlifIQ

JUNE 12, 2024

This will determine how you leverage your team for communication with different stakeholders across the organization. By engaging in thorough planning, organizations can increase their chances of achieving their objectives efficiently, effectively, and within the desired timeframe. You’ll see this is part of the “what” in execution.

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Key Account Management Account Planning Stakeholders Account Management 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

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Key Account Management Account Management Management Interpersonal Skills 10

SmartKarrot

OCTOBER 25, 2023

Consistency in Action: A playbook ensures that all KAMs across an organization respond to crises in a manner aligned with the company’s ethos and strategic objectives. Client Trust: Clients invest not just finances but also faith in an organization. They can swiftly implement predefined strategies, mitigating potential damages.

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Key Account Management Account Management Management Construction 10

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. Keeping track of who influences which decisions and understanding the power dynamics within these organizations.

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Key Account Management Account Management CRM Client Relationships 52

DemandFarm

MAY 12, 2023

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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Global Accounts Account Management Management Logistics 52

Upland

MAY 22, 2024

This saves sales reps time sifting through broad data sets and allows them to focus on qualified leads within existing customer accounts. Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities.

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Artificial Intelligence Media Prioritization Key Account Management 195

DemandFarm

APRIL 8, 2024

Account Based Selling (ABS) burst into the spotlight in the mid 2010s and has been steadily gaining traction as the go-to approach among B2B sales organizations. Who wouldn’t want to unlock the full potential of their key accounts? Sounds simple enough! What can be a blink and miss moment is slow motion for us.

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Key Account Management Account Management Stakeholders Meetings 52

ProlifIQ

APRIL 21, 2023

To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account managers. Businesses should prioritize key accounts by developing a deep understanding of their needs.

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Account Growth Account Planning Key Account Management Account Management 52

DemandFarm

MAY 22, 2024

By leveraging these add-ons, companies can effectively manage their customer relationships and accelerate development cycles, ensuring they stay ahead in the competitive market landscape. Top Key Account Management Applications 1. Its ability to deliver personalized communication at scale makes it invaluable.

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Facilitation Key Account Management CRM Decision-making 52

DemandFarm

MAY 12, 2023

For such organizations, winning the deal is only the beginning. In certain cases, Key Accounts are further identified which are given additional attention. Depending on which of the four sources contribute to the most revenue in your organization, the approach changes. Which revenue stream is dominant in your industry?

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B2B Key Account Management Account Management Manufacturing 52

DemandFarm

APRIL 28, 2023

As organizations around the globe continue to embrace AI-driven solutions, the gap between those who adapt and those who resist will only widen. Let’s look at the practical issues faced by organizations looking to adopt AI-driven strategies and prepare for the future of sales. AI can also assist in managing and prioritizing tasks.

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Artificial Intelligence Key Account Management Decision-making Account Management 52

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? To serve their accounts as effectively as possible, the KAM needs to access resources across different business units and silos of their own company. Winner takes all?

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Key Account Management Value Proposition Account Management Profitability 64

Flevy

JULY 6, 2022

ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers , and maintaining a healthy pipeline of promising accounts. These systems aid in distinguishing the right target accounts before executing a personalized Marketing Strategy.

Marketing 109

Marketing Account Management Facilitation CRM 109

Arpedio

JUNE 2, 2021

What should be derived from this, is that customers are getting bigger and bigger, and so sales and marketing has to co-create value and develop strategic plans across the organization based on individual accounts. So where is the work of strategic and key account management headed? Start free trial. Contact us.

Account Management 84

Account Management B2B Innovation Decision-making 84

Arpedio

NOVEMBER 30, 2021

In large corporations we have observed that decision makers want to involve a larger amount of people in their decisions in order to either be sure that they make the right decision or in other cases legitimize their decision internally in the organization. Companies that prioritize customer experience drive 4-8% higher revenue.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Brooks Group

MARCH 6, 2023

Technical Sales Manager Skills The sales manager plays an important role in any organization. of technical sales manager resumes contained customer satisfaction as a skill! Further, they ensure retailer and vendors’ customer relationship management (CRM) database integrity. Customer Satisfaction 10.7%

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Sales Management Management Suppliers Sales 52

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. For companies that prioritize the 20% of their business driving most of their revenue, business is more sustainable and more profitable. Why isn’t everyone successful when it comes to key account management?

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Account Growth Key Account Management Account Management Account Planning 69

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? This approach is called strategic account management for enterprises (also known as key account management). The Responsibility of Strategic Account Manager. Strategic account management’s primary premise is to start small and expand over time.

Account Management 10

Account Management Management Key Account Management Decision-making 10

ProlifIQ

APRIL 5, 2023

The goal of sales account planning is to develop a customized selling approach that maximizes each customer’s potential and builds strong relationships. Here are some account planning best practices. The purpose of creating a template is to scale future account plans that are necessary.

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Account Planning Value Proposition Account Management Key Account Management 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. If you have a large customer base, we recommend prioritizing the customer accounts that offer the biggest potential in future investment.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. If you have a large customer base, we recommend prioritizing the customer accounts that offer the biggest potential in future investment.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. When a sale is closed, the work is not finished.

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Account Management B2B Management Advertising 11

ProlifIQ

DECEMBER 8, 2021

By the way, our key account management app, CRUSH , lets you automate this vital feature.). Maybe they had to prioritize and pick something to take on first – which would be the first sale in that account. Some won’t be connected at all (which are more accurately called cross-sell opportunities).

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Key Account Management Prioritization Account Management CRM 98

Arpedio

JUNE 16, 2022

The lack of comprehensive account information and inability to collaborate across all account stakeholders results in limited visibility into the potential of each account. Why is opportunity management important? What are the benefits of pipeline management? Table of Contents. What is Sales Opportunity Planning?

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Account Planning Account Management B2B Prioritization 52

Arpedio

MAY 23, 2023

In short, Sales coaching aims to help salespeople reach their sales targets, advance their sales skills, build confidence, and ultimately drive revenue growth for the organization as a whole. It can be provided by internal sales managers or external sales coaches who are experienced in sales and possess coaching expertise.

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Sales Account Management Stakeholders CRM 52

Arpedio

NOVEMBER 23, 2021

Before joining ARPEDIO, Anders spent 15+ years at Big 4 consultancies, most recently at Deloitte as Partner and Sales Director, working with complex selling and strategic account management. What makes an effective account review? According to Don, four criteria must be met in order to be successful with your account reviews.

Account Management 52

Account Management B2B CRM Prioritization 52

Arpedio

NOVEMBER 23, 2021

Before joining Arpedio, Anders spent 15+ years at Big 4 consultancies, most recently at Deloitte as Partner and Sales Director, working with complex selling and strategic account management. What makes an effective account review? According to Don, four criteria must be met in order to be successful with your account reviews.

Account Management 52

Account Management B2B CRM Prioritization 52

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals.

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Stakeholders Decision-making Sales B2B 52

SBI

OCTOBER 22, 2019

NANCY: WHAT ARE THE TOP AREAS OF FOCUS IN THE NEXT 12-24 MONTHS FOR ORGANIZATIONS THAT WANT TO TRANSFORM THEIR SALES ORGANIZATIONS? MARK: When companies think about transforming their sales organizations, they need to first understand what outcomes they are seeking, where do they need to improve or accelerate.

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Account Planning Key Account Management Account Management Sales 23

Mike Kunkle

JUNE 12, 2022

Given the information you have available and your reworked go-to-market strategy, you must establish your sales organization structure to support your current customers (in whatever they’re going through), and bring in whatever new business is possible to generate at this time. Reengineering Sales Performance. Sales Force Structure.

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Sales Decision-making Virtual Selling Remote Working 130

Account Manager Tips

JULY 27, 2021

Eco-friendly Allows communication across organizations (more straightforward to send an email to a CEO than get a meeting with one) Disadvantages of email No context Can get out of control with endless chatter (reply after reply, forward after forward) Just because your client read your email doesn't mean they did anything about it.

Communication 244

Communication Meetings Key Account Management Prioritization 244