DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

KAM With Passion

MARCH 28, 2022

Green belt situation example: Acquisition of a CRM system . Most B2B sales professional qualify a sale as complex when a buying committee is involved in the purchase decision. For example, a company wants to buy and implement a CRM system. It is up to the sales team to use this freedom smartly.

Procurement 130

Procurement Stakeholders CRM Government 130

Arpedio

JANUARY 4, 2024

As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively. Identifying Key Decision Makers Central to the art of B2B sales is the capability to pinpoint the individuals who hold the authority to make purchasing decisions.

B2B 52

B2B Sales Decision-making CRM 52

Revegy

JULY 17, 2018

While typical CRM tools help keep track of contacts (and their roles) within an account or opportunity, much more information is needed to successfully identify revenue potential in your key accounts or move through a deal. 5) Assess the Health of Your Most Profitable Relationships with Customer Scorecards.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40