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Navigating the New Generation of Strategic Account Managers

Strategic Account Management Association

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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The Essential Seven Factors for Unlocking Strategic Account Growth

Strategic Account Management Association

Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions. The post The Essential Seven Factors for Unlocking Strategic Account Growth appeared first on Strategic Account Management Association.

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Understanding What Your Customer Needs to Solve

Strategic Account Management Association

Learning about a customer's journey prior to their need is the gateway to finding solutions. The post Understanding What Your Customer Needs to Solve appeared first on Strategic Account Management Association.

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How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

Strategic Account Management Association

The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth. The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. The post People & Problems: The core of strategic account planning appeared first on Strategic Account Management Association blog.

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Top 8 SaaS Account Management Best Practices

SmartKarrot

A list of Top 8 SaaS Account Management Best Practices to help you grow your existing accounts and increase revenue. #1 1 Define Key or Strategic Accounts. 2 Focus on Customer Success. 2 Focus on Customer Success. 3 Know Your Customer (KYC). 4 Ensure Cross-Functional Collaboration.

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What is a Land and Expand Sales Strategy?

Upland

However, knowing what it takes to retain customers is not only effective in managing key accounts – it’s effective in expanding into new areas of business within those accounts that you have carefully maintained.